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résumé

Experience

Freelance, Spain / UK / US
Brand & Design Consultant, 2016 – present

Consultant for various independent companies and start-ups
in the Spanish, UK and US markets. Work includes brand strategy, content and product development, and visual design systems.


Interbrand, New York, NY
Design Director, 2014 – 2016

– Worked in collaboration with strategy and verbal identity teams to craft brand strategies and platforms providing a wholistic approach to design
– Responsible for leading the concept and design of a variety of projects for clients in the telecommunications, financial, tech, health and engineering industries
– Conducted extensive research and analysis of relevant competitor brands to understand the opportunities and challenges within clients' brand/market space
– Developed and led executive-level client workshops and co-collaboration sessions
between clients' internal teams as well as other external agencies
– Managed junior-level and freelance design teams to ensure business and brand strategies were carried through from brand concept to visualization and execution

Select clients include: AT&T, 3M, HP, and Citi


Johnson & Johnson: Global Strategic Design Office,
New York, NY 

Consumer Healthcare Group
Senior Designer, 2011 – 2013
– Working together with marketing teams to manage packaging design, brand/product development, and new ventures for various consumer healthcare brands
– Participation in product focus groups and co-creation workshops
– React and respond to consumer insight and develop design stimuli for qualitative and quantitative testing groups in order to gain further learnings
– Analyze research data to refine design direction and strategy

Selected brands: Band-Aid (US/LATAM), Rogaine (US), Regaine (EMEA), Splenda (UK/US), Compeed (EMEA)

Retail Strategy & Design Group
Senior Designer, 2012 – 2013
Working closely with Johnson & Johnson In-Store Strategy and Shopper Insights teams to develop communication strategy and visual systems for retail environments, enhancing the shopper experience in pharmacies and drugstores internationally

Selected brands: Superdrug (UK), Watsons (Taiwan), Walmart (US), Rite-Aid (US), Walgreens/Boots (UK)


Red Peak Branding, New York, NY
Senior Designer, 2010 – 2011
– Design for Intel’s Global Corporate Identity division, developing the Intel masterbrand internationally as well across as other projects such as sponsorship, events and other brand/industry partnerships
– Launched Intel's new global brand identity system, including developing and managing global brand guidelines and brand book
– Brainstormed innovative solutions for Intel brand presence at events and for partnership products


TODA, The Office of Design and Architecture, New York, NY
Senior Designer/Art Director, 2006 – 2010
– Concept, design and production for promotional material, annual reports, corporate communications, interactive presentations, event collateral and beauty packaging
– Led research, wrote copy, and designed company promotional and strategy presentations
– Managed content for company website


Goodmorning Technology, Copenhagen, Denmark
Designer Exchange Program, Summer 2009
Participated in a designer exchange program, where one designer from each studio is selected to live and work in each others’ home city in order to experience different methods of working and thinking

Education

Hyper Island, Stockholm, Sweden
Interactive Art Director Program, 2013 – 2014
– Brand, idea, and concept development
– Design management and strategy
– Presentation writing, copywriting, storytelling
– User experience and interaction design
– Design for multiple platforms and advanced interface design
– Group dynamics, team building and self-leadership

Strategy/Research Focus
– Led consumer research to uncover insights
– Competitive analysis
– Strategic positioning development

School of Visual Arts, New York, NY
Introduction to Information Architecture and Design, Spring 2012
Basics of Interaction Design and Strategy, Spring 2012

Rochester Institute of Technology, Rochester, NY
2002 – 2006
Bachelor of Fine Arts, Graphic Design
Minor, European History

 

Awards & Recognition

2013 Selected to participate in ABSOLUT Vodka: Liquid Data 
2012 Featured in Packaging Design Served Gallery, Modern Organic Products
2011 Featured in Inspiración Magazine, MENSDEPT.
2011 Featured on The Dieline, LUXE Italian Sodas
2011 Featured in Behance Network Gallery, MENSDEPT. 
2010 Minimal Sites Editor's Choice, MENSDEPT. website
2009 HOW Magazine Design Annual, “I Will...”
2009 iDA 3rd Place Annual Report, 2008 Endeavor Impact Report
2009 iDA 3rd Place Announcement, “2008 Good Things”
2008 PRINT Magazine Design Annual, “2008 Good Things”

 

Languages

English
Spanish

 

Miscellaneous

Camino de Santiago, May 2013
The Camino de Santiago is an 800km trail across Spain, beginning on the French side of the Pyrenees in the small village of Saint-Jean-Pied-de-Port. The trail goes over the Pyrenees, west through the Spanish regions of Navarra, Rioja, Castilla y León, and Galicia, ending in the city of Santiago de Compostela.

It took me 33 days to complete and is by far the most rewarding experience in my life as of yet.